A global event reflecting a new way of planning the Camino de Santiago

The online session brought together attendees from the United States, Canada, the United Kingdom, and dozens of other countries, reinforcing the company’s commitment to innovation and specialized customer support.

Last week, Santiago Ways hosted an international webinar in English, gathering nearly 400 participants in a globally attended online session. The event welcomed attendees connecting from the United States, Canada, and the United Kingdom, as well as participants from more than 37 nationalities, highlighting the growing interest in the Camino de Santiago and an increasingly informed approach to planning it.

 

Beyond the numbers, the session highlighted a clear reality: people’s habits when it comes to researching, comparing options, and making decisions have evolved. Today’s traveler does more research, seeks reliable sources, wants to ask questions in real time, and values the opportunity to speak with specialists before booking. In this context, companies must rise to the challenge by adapting their channels and the way they support their customers.

“Today’s traveler is not just looking for information—they are looking for clarity and trust. With this webinar, we wanted to be closer, answer questions in real time, and provide support with a truly consultative approach, from anywhere in the world.”

Virginia Vera, Lifecycle & Retention Manager at Santiago Ways

Through initiatives like this, Santiago Ways reinforces its commitment to new technologies and digital formats that enable a closer relationship with travelers and support a more consultative and specialized sales approach. The goal is to offer practical guidance, answer real questions, and help each person design a Camino experience that fits their pace, motivation, and needs.

Following the success of this edition, the company will continue to promote online events and educational content to support a growing international community, maintaining a strong focus on service quality and a simpler, more human, and personalized planning experience.

To stay informed about upcoming webinars and events, follow us on social media for the latest updates. And if you are already planning your Camino, contact our team for personalized advice.