Key insights into the Camino’s growth and its economic impact
At Santiago Ways, we continue working to bring the Camino de Santiago closer to travelers from around the world, promoting a model of tourism that is authentic, well-organized, and has a positive impact on rural communities.
In this context, our CEO, Joseba Menoyo, recently appeared on The Positive, a podcast by The Objective, where he shares his perspective on the evolution of Camino tourism and its role in supporting local economies.
“We’ve been able to generate meaningful economic impact in rural Spain, bringing activity to areas where there were previously very few opportunities.”
Joseba Menoyo · CEO of Santiago Ways
We invite you to watch the full interview here:
During the conversation, our CEO explains how Santiago Ways has embraced a traveler-first approach, making it easier for more people to experience the Camino in a comfortable, safe, and personalized way.
He also highlights the broader impact of the Camino de Santiago beyond the journey itself: a key economic driver for many rural areas, helping create jobs and supporting local communities along the different routes.
A growing tourism model
Interest in the Camino de Santiago has continued to rise in recent years, particularly among international travelers. In this context, Santiago Ways has strengthened its position as a leading company in organizing Camino trips, offering comprehensive services that allow travelers to enjoy the experience without worries.
Our goal remains clear: to make the Camino accessible to all types of travelers while preserving its essence and taking care of every detail along the journey.
“Sustainability means taking action across the entire value chain: more efficient transport, digitalization, and reducing environmental impact.”
Joseba Menoyo · CEO of Santiago Ways
Read the full article on The Objective
If you’d like to explore the full conversation and learn more about our CEO’s perspective on the future of tourism and the Camino de Santiago, you can read the complete article here.
Through this feature, Santiago Ways reinforces its commitment to a sustainable, responsible tourism model that remains closely connected to local communities.